Usually I find myself saying this during news interviews, but lately I've been repeating it in my head while reading. Not good for storytelling. If I'm asking myself Who, What, When, Where or How the author isn't doing a great job telling their story, obviously mysteries and thrillers don't count, because you're supposed to be asking questions. But, if you find yourself asking these things in a Contemporary, Historical or Chick Lit, there's a problem.
Can you tell that of the last 20 books I've read 14 were just okay or worse?